Responsibilities
UX Strategy
UX Research
UX Design
UI Design
Delivery
Team
Projectmanager
Developers
Stakeholders
UX Designer
Timeline
8 Weeks
Year
2022
Client
HSB is one of Sweden’s largest cooperative housing associations. It was founded in 1923 where they provide various housing services and operates in many regions across the country, offering housing solutions for its members and residents. The organization is known for its commitment to sustainability and community-oriented approach to provide high-standard housing for its members.
Challange
Enable planning for sustainable property facilitation, where the users understand what needs to be done over time and its costs. Creating a climate that ease the communication and planning for both property managers and board members.
Insights
.png)
Ease the learning curve
Avoiding issuesbefore they take place
"See into the future"with an economic overview
Findings from the research showed that they all challenge the steep learning curve. By lining up the insights in a User Journey Map and an Effect-map (Inuse) I saw the opportunity for improvement. I dedicated myself to crafting a new, more efficient flow that would enhance the tool's usability by adapting to the users' behaviours. My focus was on making it task-based and providing clear guidance, ensuring a smooth transition for existing users to the new design.
During our conversations, it became clear that they all found it challenging to understand the status of the facilities. As a solution, I designed a project management tool for property actions, where the user can see what actions need immediate attention, and at the same time, get an overview of what needs to be done for the upcoming years.
The project management tool also provides users with the opportunity to plan their association's finances. This economic overview enables effective expense planning over time, giving them the means to enhance the financial management of the association.
Methods
Process keys
Since a project is a living thing, the tasks of the process recurred during its course and followed a dynamic progression.
Meeting the users to hear their stories
Throughout the project, I was privileged to meet several property managers and board members from different associations and regions within HSB.
 This is a method I highly value in all projects, especially projects like this one where a variety of users with different workflows, result in different needs.
It’s not done until
it’s tested by the user
There is no usability without the user. Therefore, I invited users to test my design to identify issues. Due to Covid-19, the sessions were held online. The tests resulted in a couple of changes that brought greater clarity to the design.

An aspect I highly valued in this project was the frequent contact with the stakeholders and weekly standups with the internal team. As e result, we were able to identify what works and what doesn't and iterate the aspects before delivery to the customer.
Selection of methods used
Market research
Workshop (Internal)
User Interviews
Userflow
Thematic analysis
Usability test
Archetypes / Need-groups
Evaluation
Effect-map (Inuse)
LoFi-Wireframing
Result
I am very pleased to share that HSB was highly satisfied with my performance, to the extent that they invited us to explore further collaboration for implementations on their intranet.
Improved ability to set a budget for the long-term
Enhanced clear and transparent communication
between stakeholder
Minimised cognitive load
Minimised education needed of
users to learn
the interface
My key takeaways
-
The value of involving stakeholders throughout the project
-
Strategically crafting questions aimed at authentic responses, minimizing inadvertent influence on interviewee narratives.
-
The importance of Weekly Standup Meetings to align ideas and be transparent regarding the progress