Hi there,
my name is Felicia Holmlund and welcome to my website!
My Master's studies in International Marketing surprisingly opened up the world of UX design to me. With an interest in understanding customers' and users' points of view, I saw the opportunity to combine the two worlds of marketing and UX design.
With a focus on UX Strategies and UX Research, I aim to get closer to the idea of what details digital users need. It includes parts such as qualitative and quantitative research, UX writing, and prototyping with a focus on long-term solutions.
I am a huge fan of coffee, so let’s connect and have a chat about the future of marketing and UX over a cup of coffee!
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As a UX Designer
I want to create a experince that do not bother the user
So that the user will be pleased and the business will succeed
Education
UX Design
Courses
Research, Analysis, Strategy, User Centered Design, Information Architecture, Prototype, Usability, Interaction Design, Programming (HTML & CSS), Agile Methods, Business and Communication, Ethics in Design, Internship (20 weeks).
Higher Vocational Education Diploma
Nackademin, Sweden
2021-2023
International Marketing
Courses
Business Research, Business analysis, Strategy and international marketing,
Business communication
Business Administration
Markets and business relations, Personal contact and social impact in marketing, Project management, Service management, The Internationalization Process of Companies
Master degree
Nackademin, Sweden
2020-2021
International Business
Courses
International business management, Storytelling in Business, Brand management and communication, Online-Marketing, Global SCM, Knowledge management, Green supply chains, and sustainability, Leadership
Exchange semester (Erasmus)
Fachhochschule Vorarlberg, Austria
FA 2019
Work Experience
Vyer
Vyer develops software for Building Information Modeling (BIM) specifically adapted for modern facility management.
The platform streamlines maintenance and facility operations through increased control over building information and access to digital tools.
As an intern, I was the one who was in charge of developing marketing strategies in the long and short term. It included being in charge of marketing research, marketing plans, content creation, and copywriting. I also worked side-by-side with the UX designer where I was part of the product development process.
Communication Intern
Stockholm, Sweden
2020
ABB Power Grids (Hitachi)
The business serves utility, industry, and infrastructure customers across the value chain, and emerging areas like sustainable mobility, smart cities, energy storage, and data centers.
The internship included a wide range of responsibilities where I was part of the Swedish HQ. The position included internal communication, internal and external articles, photography, creating videos, and developing communication plans.
Communication Intern
Västerås, Sweden
2020
Wopify
Wopify connects the right people with the right career opportunity. Receive job recommendations specific to your work experience, job function, location, and skills.
Internship parallel with university studies. My role included projecting events and creating content for social media including articles, photography, and videos.
Marketing Intern
Västerås, Sweden
2018
Sales & vice Storemanager
Västerås/Sala/Avesta, Sweden
2015-2020
Dressmann and Dressmann XL is the largest menswear fashion chain in the Nordic region. The Dressmann collection offers modern products of good quality at great prices.
They offer a full range, from everything within basic and leisure clothing to tailoring, at market-leading prices from size S - 9XL.
Working at both Dressmann and Dressmann XL I had the advantage to get in contact with a variety of customer needs. My customer success skills were also used in my role as a vice store manager where we together as a team received the titles of “Best store in the region” and “Sweden’s best region”, two years in a row.
Dressmann
UX Design Intern
Västerås, Sweden
2022
Dressmann and Dressmann XL is the largest menswear fashion chain in the Nordic region. The Dressmann collection offers modern products of good quality at great prices.
They offer a full range, from everything within basic and leisure clothing to tailoring, at market-leading prices from size S - 9XL.
Working at both Dressmann and Dressmann XL I had the advantage to get in contact with a variety of customer needs. My customer success skills were also used in my role as a vice store manager where we together as a team received the titles of “Best store in the region” and “Sweden’s best region”, two years in a row.
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